Kia: Customer care, product keys to profit

Kia's Michael Sprague, left, greets John Nguyen of Winn KIa of Fremont, in California, before the brand's make meeting. Overall, dealers are excited about Kia's evolution, Sprague said. (JOE WILSSENS)

March 24, 2018 05:00 AM

LAS VEGAS -- Focus on new product and customer satisfaction to improve profitability, Kia executives told dealers here Saturday.

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