Toyota to unfurl Super Bowl ad blitz

Toyota's "Good Odds" Super Bowl ad is a continuation of the automaker's "Start Your Impossible" Olympics campaign, which presents the company as a mobility solutions provider whose goods and services extend beyond cars to include technologies such as wearable robotic leg braces.

By:

E.J. Schultz

February 02, 2018 05:00 AM

Toyota Motor Corp. is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.

Featured Stories

Toyota C-HR nameplate resurrected as EV; 2026 Toyota bZ4X, Lexus RZ gain range, updates to be more competitive

Mercedes-Benz consolidates U.S. operation oversight under new North America CEO

Trump reconsiders plan to double Canada metals tariffs as Ontario halts energy charge

Here’s what steel and aluminum tariffs mean for the auto industry

Latest News

Porsche to cut nearly 4,000 jobs in cost-cutting drive

Here’s what steel and aluminum tariffs mean for the auto industry

Toyota Europe CEO: ‘quite difficult’ to exit Tesla emissions pool contract

Northvolt files for bankruptcy as cash runs out

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Behind Jeep’s Harrison Ford Super Bowl ad

Staying current is easy with newsletters delivered straight to your inbox.