Paralympics bring home Toyota message

Many of the devices and products featured in Toyota's marketing campaign, such as the i-Road, at right, focus on overcoming the challenges of personal mobility.

December 09, 2017 05:00 AM

DALLAS -- Toyota's choice of the Olympic Games for a global marketing campaign to reposition itself as a mobility company is a no-brainer given the massive audiences and feel-good vibe of the athletic competition.

Featured Stories

California has nearly 50% more EV chargers than gas nozzles

Pre-tariff stampede delivers double-digit retail gains in March

Top 150 dealership groups continue to grow strategically and consolidate the industry

Here’s our list of the 2025 Top 150 dealership groups

Latest News

Volvo sales fall 10% in March as EV demand dives

California has nearly 50% more EV chargers than gas nozzles

Dealership burglary suspect calls police for help after injuring himself on glass

Mercedes weighs pulling U.S. entry-level cars over tariffs

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Behind Jeep’s Harrison Ford Super Bowl ad

Staying current is easy with newsletters delivered straight to your inbox.