Subscribe
Retail

How factory can help turn browsers into buyers

The study says that unlike most auto brand websites, Volkswagen packages its “get a quote” function with a configurator so shoppers get a price for the vehicle they've assembled.
VB
By:
Vince Bond Jr.
November 18, 2017 05:00 AM

Automakers could do more to turn online shoppers on their brand sites into leads for dealerships, a study concludes.

Featured Stories

Pre-tariff stampede delivers double-digit retail gains in March
Pre-tariff stampede delivers double-digit retail gains in March
Top 150 dealership groups continue to grow strategically and consolidate the industry
Top 150 dealership groups continue to grow strategically and consolidate the industry
Here’s our list of the 2025 Top 150 dealership groups
Here’s our list of the 2025 Top 150 dealership groups
Detroit 3 executives press Trump to temper tariffs as deadline approaches
Detroit 3 executives press Trump to temper tariffs as deadline approaches

Latest News

VW: Jetta, Taos deliver again in Q1
Daily 5 report for April 1: Why nobody is in the mood for April Fools’ jokes today
Guest commentary: Making today’s car buyers tomorrow’s loyal customers
Michigan electronics supplier ADAC advances vertical integration with acquisition
Staying current is easy with newsletters delivered straight to your inbox.

See More in Retail

Classic car importers, parts dealers engulfed in tariff confusion
Tekion targets service department with new AI automation tool
Pre-tariff stampede delivers double-digit retail gains in March
Live talk today at noon: Top 150 Dealership Groups and automotive retail
Staying current is easy with newsletters delivered straight to your inbox.