Cars & Concepts

Cadillac alters Super Cruise rollout, launches ad campaign

August 28, 2017 05:00 AM

DETROIT -- Cadillac has altered its launch strategy for the Super Cruise semiautonomous driving system scheduled to debut this fall on high-end trims of the 2018 Cadillac CT6.

The technology will launch in the coming months as standard on the top-end Cadillac CT6 Platinum, which has a starting price without the system of $85,290, including shipping. It will be optional on the Premium Luxury trim.

Super Cruise was initially supposed to be a $2,500 option on the two trims. However, a Cadillac spokesman on Monday told Automotive News that the company has changed those plans.

He said updated pricing for the Platinum trim and optional system for the Premium Luxury trim will be announced closer to the vehicles' arrival in dealerships. They will be part of an interim model-year addition that Cadillac is calling "2018i."

Staying current is easy with newsletters delivered straight to your inbox.