Munich Auto Show

Frankfurt, other big auto shows struggle as brands shift investment

Ford lured show-goers to its stand at the Goodwood Festival of Speed with a giant airbag to leap on to. (Nick Gibbs)
August 15, 2017 05:00 AM

The relevance of auto shows as a showcase for brands and new model debuts is being questioned as automakers are increasingly holding their own events or choosing to attend smaller, but more diverse, interactive showcases such as the UK's Goodwood Festival of Speed.

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