Auto brands overlook niches in ethnic marketing

Nissan, the official automotive partner of the BET Awards, drew a crowd to its booth during June's BET Experience Fan Fest.

August 14, 2017 05:00 AM

Blue-collar luxury? It sounds like a contradiction in terms.

Featured Stories

2025 New York auto show will have strong brand presence, spotlight affordable vehicles

Nissan’s new scalable EV platform to support up to 5 models, including lifestyle pickup

Nissan’s new scalable EV platform to support up to 5 models, including lifestyle pickup

Live updates on tariffs: Europe exports to U.S. could drop by 200,000 in 2025

Live updates on tariffs: Europe exports to U.S. could drop by 200,000 in 2025

The auto retail industry is moving on from DEI but not diversity

The auto retail industry is moving on from DEI but not diversity

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