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Best Practices

Can a smell sell?

Land Rover South Dade's showroom is infused with a custom scent intended to enhance luxury shoppers' experience.
KB
By:
Katie Buda
July 17, 2017 05:00 AM

The new-car smell isn't what it used to be. At least not at Land Rover South Dade in Miami, where shoppers are greeted with subtle scents of cedar, vanilla and violet.

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