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BASF says blue trending among auto paint colors

BASF's Paul Czornij predicts blue to join white and other neutrals as the most popular color among car buyers. (BASF)
June 16, 2017 05:00 AM

Editor's note: BASF's coatings arm generated global sales of $3.2 billion last year. The figure was incorrect in earlier versions of this story. Also, BASF's Paul Czornij said he expected blue to join white and other neutrals as the most popular color among car buyers. His comment was misinterpreted in a previous version of this story.

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