Cars & Concepts

No Mercedes-Maybach rival from BMW

BMW 8-series coupe

June 12, 2017 05:00 AM

BMW’s strategy in the upper-luxury segment will be led by its newly previewed 8-series coupe and the X7 crossover, CEO Harald Krueger said last month at the Concorso d’Eleganza in Como, Italy. There will be no subbrand response to Mercedes-Maybach.

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