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Insta-Cars
A Facebook-commissioned study looked into what drives the auto universe on Instagram. Of the U.S. participants, 400, or about a quarter, called themselves passionate about autos. Among the results
- 52% of auto enthusiasts watch videos to evaluate vehicle performance.
- 83% use Instagram to watch videos about cars at least once a week.
- 53% turn to Instagram to connect with others who are passionate about cars.
- 53% use the platform to get easy exposure to their favorite vehicles.
- 70% of the auto enthusiasts in the study were millennial men.
- #carporn - About 11 million posts
- #supercar - More than 5.5 million posts
- #auto - About 5 million posts
- #instacar - About 4 million posts
- #sportscar - More than 3.5 million posts
The influence of video content on shopping behavior is undeniable. That means it's critical for dealers to tailor their videos for mobile devices, the top research tool for a growing number of potential buyers.
