Automakers

BMW uses fear factor to rally staff in move to EVs

BMW's iNext self-driving EV will arrive in 2021.
EB
By:
Elisabeth Behrmann
April 26, 2017 05:00 AM

MUNICH -- Inside a bright auditorium at an abandoned airfield near Munich, rows of men and women gaze at images flashing by on a giant screen: a Mercedes sedan; Porsche and Jaguar SUVs; the face of Elon Musk. "We're in the midst of an electric assault," the presenter intones as the Tesla chief's photo pops up. "This must be taken very seriously."

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