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Fleet dreams
Jose Munoz's case for aggressively pursuing fleet sales in the U.S., including daily rentals
- There's more opportunity to be seized.
- The sales are profitable for Nissan.
- It's a good way to expose new consumers to the Nissan brand.
- It's possible to raise fleet and improve retail values simultaneously.
NEW YORK -- Nissan's presence in the U.S. daily rental fleet business is rising, and Nissan North America Chairman Jose Munoz says that's a good thing.
