The general manager of an Asian luxury-brand store says he spends about 2 hours each day monitoring the store's progress on these factory incentive programs. Meeting the metrics could reap the dealer hundreds of thousands of dollars a quarter in rewards.
Sales: If the dealer sells 120% of his quarterly volume objective, he can earn up to $1,000 on each new vehicle sold in the quarter.Facility: If his facility is in compliance, he could earn $500 per new vehicle sold.Customer satisfaction: If the factory-set customer satisfaction score in service and sales is met, he can earn $500 per new vehicle sold.Service retention: If the dealer services a set percentage of the new cars he sells, he can earn $375 per vehicle sold.Primary market area: If the dealer sells the designated number of vehicles the factory determined is appropriate for the market, he earns $250 per new vehicle sold.Certified pre-owned: If the dealer buys a certain number of off-lease vehicles and sells them as CPO, he earns $250 per new vehicle sold.Bonus: If the dealer hits all these metrics, he could earn factory money other dealers did not earn in the quarter, which could reap him $30,000 to $100,000.Total quarterly payout: $450,000, plus leadership bonus.
Note: Amounts are based on sales of 50 new vehicles a month at $50,000 a unit.
