Marketing

GM plans digital signage push across U.S. dealerships

A big part of the appeal of digital signage for GM is the ability to control the content on TV sets in customer waiting areas. TV sets are always on during business hours, and the content is always controlled. (DAVID PHILLIPS)
March 22, 2017 05:00 AM

General Motors plans to make digital signage part of its dealership facility requirements for the first time, starting next year.

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