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GM dials up discounts on pickups as rivals tread on turf

Fierce brand loyalty among U.S. truck owners means that automakers have to offer bigger deals to entice consumers to switch brands and models. A rise in incentive spending also signals the U.S. auto market is slowing down following a seven-year expansion. (David Phillips)
KN
By:
Keith Naughton David Welch
February 27, 2017 05:00 AM

DETROIT -- General Motors boosted incentives on its pickup models this month after its biggest foes gained ground, intensifying a price war within the U.S. auto market’s most hotly contested segment.

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