Service And Parts

Artificial intelligence helps schedule service appointments

(FIXED OPS JOURNAL ILLUSTRATION \/ LEO MICHAEL)
February 20, 2017 05:00 AM
None
AI, A to Z
Here's how a dealership's service department can use an artificial intelligence virtual assistant to schedule shop appointments.
  • When a customer communicates with the service department by email or on the dealership's website, the assistant confirms contact details and forwards the lead to a human service adviser.
  • The assistant contacts recent buyers to encourage an appointment when the vehicle would typically be due for its first service.
  • The assistant contacts customers who haven't brought their vehicles in for service for a year or so, updating department records by identifying those who have moved or sold their vehicles.
  • The assistant contacts customers to schedule their next visit, according to automaker service interval recommendations.
  • After a service appointment, the assistant contacts customers to determine their satisfaction, gathering feedback in advance of manufacturer surveys.
  • The assistant notifies OnStar customers when OnStar determines that the vehicle needs service, including recall work.
Source: Conversica

"Mandy Monroe" works relentlessly to reach out to customers of Lee Kia of Greenville in North Carolina to schedule service appointments.

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