CPO? What's that?
| Here are consumers' responses when asked, "How familiar are you with manufacturer certified pre-owned programs?" | |||||
| CONSUMER SEGMENT | THOSE WHO REPLIED "NOT AT ALL" OR "SLIGHTLY FAMILIAR" | ||||
| Men | 40% | ||||
| Women | 60% | ||||
| Age | |||||
| 18-34 | 50% | ||||
| 35-54 | 42% | ||||
| 55-74 | 40% | ||||
| All ages | 42% | ||||
Source:J.D. Power and Associates survey; 3,090 respondents
Certified pre-owned vehicle sales are poised to set a seventh consecutive record in 2017, fueled by a glut of off-lease vehicles returning to the market.
