For Kia Niro launch, Messenger is the medium

Kia's NiroBot is programmed to field basic questions about the new hybrid crossover.

January 07, 2017 05:00 AM

Editor's note: The company that developed Kia's NiroBot software was misidentified in an earlier version of this story.

Featured Stories

Dealership buy-sell database updates: Top 150 groups included in 10 deals across eight states

Dealership buy-sell database updates: Top 150 groups included in 10 deals across eight states

Will Carvana be ready for the next market shift with tariffs? Confidence is there

Will Carvana be ready for the next market shift with tariffs? Confidence is there

Trump’s tariffs challenge Korea and other industry friends

Trump’s tariffs challenge Korea and other industry friends

Here’s our list of the 2025 Top 150 dealership groups

Here’s our list of the 2025 Top 150 dealership groups

Latest News

Dealership buy-sell database updates: Top 150 groups included in 10 deals across eight states

Nissan holds off on job cuts in Tennessee amid tariff threat as U.S.-built Rogues gain currency

Tesla sales lag again in key European markets in March amid Musk protests

Will Carvana be ready for the next market shift with tariffs? Confidence is there

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

How auto tariffs will affect marketing spending

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Staying current is easy with newsletters delivered straight to your inbox.