Lexus plants seeds in Latin America

"We want to establish ourselves as the No. 1 brand for customer experience. If that gets us to huge volume one day, awesome!" - Jaycie Dane

December 18, 2016 05:00 AM

SAO PAULO -- Amid the bleak economic landscape of South America's fallen giants, Lexus is carving out a niche that it hopes will flourish when the boom-and-bust cycle inevitably turns.

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