Future Product

Toyota C-HR to bank on design, driving dynamics to conquest customers

The Toyota C-HR. Hiroyuki Koba, general manager of the C-HR, says its polarizing design is key to Toyota's love-it-or-leave-it formula for turning heads and breaking the brand's reputation for boring cars. (HANS GREIMEL)
December 13, 2016 05:00 AM

TOKYO -- Toyota was late to the subcompact crossover party, but it wants to take a big bite out of the segment with the bold design and driving dynamics of its in-your-face C-HR.

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