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Mazda's Kogai: New product, pricing drive move upmarket

Automotive News: How did Mazda overhaul U.S. incentives this year? Kogai: Instead of giving incentives to dealers to sell big volume, we are now focusing our attention on whether the dealer was able to communicate our brand. We introduced that new indicator to our evaluation in the first half. We are going to start to see some effect in the second half. (Bloomberg)
HG
By:
Hans Greimel
December 05, 2016 05:00 AM

HIROSHIMA, Japan -- CEO Masamichi Kogai is piloting Mazda Motor Corp. through a massive transition more befitting automakers double its size.

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