Sales

FCA: Sales slip 14% despite strong month for Ram

Ram was FCA's only brand to record a U.S. sales increase in November.
December 01, 2016 05:00 AM

Fiat Chrysler said its November sales dropped 14 percent, despite stronger volume from the Ram brand.

The company recorded 160,827 sales in the month under its amended reporting methodology, with every brand but Ram posting double-digit losses against sharply revised volume from November 2015.

FCA said fleet sales comprised 21 percent of its November volume, and that its retail sales had fallen 2 percent.

It was the automaker’s third consecutive decline after it changed how it reports results. The new reporting method, adopted in late July, excludes unwound transactions and reports fleet sales when they are shipped.

Ram sales rose 12 percent in November, led by a doubling in sales of its large ProMaster commercial van and an 8 percent rise in Ram pickup sales.

Ram was the automaker’s only brand to record a sales increase.

Chrysler sales dropped 47 percent, despite growing sales of its Pacifica minivan as the brand continued to sell off remaining Town & Country minivans that the Pacifica is replacing. Chrysler 200 sales plummeted 72 percent, and the larger 300 sedan’s sales dropped 45 percent.

Dodge sales fell 21 percent last month, with only the Charger and the soon-to-end-production Viper posting increases.

Fiat sales dropped 15 percent in November, despite a gain in sales of the 500 minicar. Sales of the Fiat 500L dropped to just 96 units nationwide, down 58 percent from a year ago, while sales of the 500X crossover dropped 49 percent.

Sales of the once red-hot Jeep brand dropped for the third consecutive month, falling 12 percent in November. The subcompact Renegade was the only Jeep nameplate to record an increase, with its sales up 30 percent compared to the same month a year ago. Sales of the Cherokee -- which through October had been the brand’s top-selling vehicle in 2016 -- fell by 37 percent in November.

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