LA Auto Show

Chevrolet seeks bigger payoff from pickup bet

Mark Dickens introduces the Chevrolet Colorado ZR2, a high-performance version of the Colorado. (GM/Steve Fecht for Chevrolet)
November 21, 2016 05:00 AM

Editor's note: This report has been corrected to say that the Ford F-150 and Toyota Tacoma are the competing vehicles most commonly traded in for a Chevrolet Colorado. The most frequent trade-ins overall are the Chevy Silverado, Colorado and Equinox, according to J.D. Power.

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