NEW YORK -- Nissan’s new Rogue One: A Star Wars Story movie marketing campaign for the facelifted 2017 Nissan Rogue is the brand’s biggest campaign ever, and the most integrated across all promotional channels, said Jeremy Tucker, vice president, marketing communications and media, Nissan North America.
“It’s not just marketing,” Tucker said at a press preview of a 30-second spot called “Battle-Tested” here Wednesday night. “We are blowing it away digitally, socially, every way,” including Star Wars events at Nissan dealerships through the holidays, he said.
“Everybody else is going to be doing Santa Claus. Our dealers are going to be doing the Rogue One Star Wars Limited Edition vehicle,” he told Automotive News at the Manhattan debut. The limited-edition version gets special badging.
He said the fact that the vehicle and the new Star Wars movie share the Rogue name was strictly a coincidence, but one that Nissan jumped on right away. Nissan is also preparing a 60-second Star Wars ad, to be shown at next month’s Los Angeles auto show.
