How the Prius rebounded in Mexico

The Prius, pictured near the National Palace in Mexico City, was an initial flop but is selling better thanks to a lower price and shrewd marketing. (LAURENCE ILIFF)

October 16, 2016 05:00 AM

MEXICO CITY -- Toyota had high hopes when it brought its pride and joy, the renowned Prius hybrid, to the Mexican market in 2010, with its distinctive styling, world-beating fuel economy and spaceship-like interior.

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