Retail

Musk urges Tesla to adhere to 'no discount policy' for sales

Musk: There can never “be a discount on a new car coming out of the factory in pristine condition, when there is no underlying rationale.” (Bloomberg)
DH
By:
Dana Hull
September 29, 2016 05:00 AM

SAN FRANCISCO -- Elon Musk, responding to concerns that Tesla Motors Inc. was straying from a long-held policy against discounting its cars, urged in an e-mail to employees that they adhere to a sales approach he called “fundamental to our integrity.”

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