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More room to sell
Google is allowing advertisers to use more characters in their search ads.
• The new ad format has 2 headlines of 30 characters each, vs. 1 25-character headline before.
• The description section now has 1 80-character line, vs. 2 35-character lines before.
• Search ads now can automatically pull in URLs from websites, helping to avoid typos in the ads.
Amy PeckDominion Dealer Solutions
"You're doubling the headline, which is your chance to grab attention. It's a huge change."
Google is giving advertisers a chance to make the sales pitches in their search ads more descriptive.
