Sales

F-150 sales undented by Chevy attack ad

Silverado grabbed more segment share in June.
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July 11, 2016 05:00 AM
Pickup share

Ford, Chevy both gained U.S. full-size pickup share in June.
 Ford F seriesChevrolet Silverado
Jan.36.30%26.70%
Feb.36.40%25.80%
March37%24%
April36.50%25.80%
May37.50%25.10%
June38.10%26.70%
Source: Automotive News Data Center

DETROIT -- The Chevrolet Silverado grabbed its biggest piece of the U.S. full-size pickup market since January in the first month of its blistering ad campaign attacking the Ford F-150's aluminum body as too flimsy.

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