Technology

BMW adapts to a changing view of driving with ReachNow

ReachNow will start as a car-sharing device.
April 18, 2016 05:00 AM
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German for Uber
Through its ReachNow smartphone app, BMW plans to offer several ways of getting around. • Classic car-sharing (e.g. DriveNow, Car2Go) • Chauffeured rides (e.g. Uber, Lyft) • Peer-to-peer rentals (e.g. Getaround, Turo) • Daily car rentals • Corporate motor pools Source: BMW
OEM06_160419902_H2_-1_CAQWWUDASFON.jpg Schwarzenbauer: "We don't want to be shaped. We want to shape [mobility] ourselves."

SEATTLE — For the makers of the “ultimate driving machine,” DriveNow must have seemed like the perfect name for a car-sharing service.

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