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Highlights
- Ramped-up marketing is planned to raise awareness of the Sedona minivan.
- Kia shows David & Goliath's new advertising for the redesigned Sportage.
- Execs emphasize Kia's strong showing on quality metrics
LAS VEGAS -- The minivan market isn't what it was in the 1990s, but Kia sees a coming shake-up in the segment as an opportunity.