Ludwig Willisch
"So, yes, there are a lot of used cars around, but it is the responsibility of the BMW organization to deal with those cars."
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Highlights
- BMW is managing timing of off-lease cars via pull-aheads.
- Lease program for certified used vehicles also will help.
- "Order now" button on BMW's, some dealerships' websites raises response-time questions.
LAS VEGAS -- At the end of last year, BMW of North America enticed lessees of about 20,000 BMW vehicles to turn them in earlier than when their contracts were set to expire. The brand also added a certified used-vehicle lease program.
