Fiat Chrysler is giving the slumping Dodge Dart a midyear tuneup by dropping two models, shuffling content and adjusting prices.
For the rest of the 2016, the Dart lineup -- with prices including shipping -- looks like this:
In addition to the SE, the most expensive Dart, the Limited, priced at $25,390, is being dropped.
“We are repositioning the Dart lineup to better align production and dealer inventory with consumer demand and preference,” Tim Kuniskis, head of passenger car brands -- Dodge, SRT, Chrysler and Fiat -- said in a statement today.
In addition to two existing cosmetic packages, Rallye and Blacktop, FCA is making a Chrome package available on the SXT Sport that adds bright trim to the grille and door handles and adds 17-inch polished wheels and fog lamps.
“The simplification of Dart models, coupled with the availability of popular Rallye, Blacktop and Chrome appearance packages across more of the line-up, makes it easier for dealers to order and stock vehicles that customers are looking for,” Kuniskis said.
Through March, sales of the Dart have slumped from 25,115 to 16,868, a drop of nearly 33 percent, while competitor cars such as the Ford Focus and Toyota Corolla are off just over 5 percent and 7 percent respectively.
