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Diess says VW will 'redefine' brand in U.S.

VW dealers said they came away from today's meeting convinced VW would continue to pursue the objectives championed by former VW of America CEO Michael Horn. From left: Dennis Gaudet, Alan Brown, Jason Kuhn, Michael Difeo and Doug Miles. (Joe Wilssens)
April 02, 2016 05:00 AM

Volkswagen brand chief Herbert Diess vowed to “redefine” VW’s beleaguered brand identity in the U.S. market and pledged to boost production to support U.S. sales this year, but dealers say several issues remained unresolved after VW’s make meeting at the National Auto Dealers Association convention today.

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