Sales

When is a sale not really a sale?

Anonymous: "You may not want to do it, but you're going to do it. This is no different than the law of survival."
March 14, 2016 05:00 AM
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Automotive News is examining how U.S. auto sales are reported and wants to hear from dealers about practices used by various brands. Contact autonews@crain.com
Luxury race
BMW won the 2015 luxury crown by reported sales but ranked 3rd in registrations.
 U.S. salesRegistrations
BMW346,023335,259
Lexus344,601340,392
Mercedes-

Benz*

343,088337,288
*Excludes Sprinter
Source: Automotive News Data Center, IHS Automotive
Sold but not registered

The gap between U.S. light-vehicle registrations and reported sales was larger in 2015 than any year in the past decade.
YearRegistrationsSalesDifference
200516,761,11316,997,182236,069
200616,574,31416,561,482-12,832
200716,023,38016,154,010130,630
200813,217,54413,245,68728,143
200910,350,68710,430,96980,282
201011,480,47111,589,844109,373
201112,658,59212,779,576120,984
201214,315,33814,493,226177,888
201315,383,65115,601,148217,497
201416,330,68716,522,663191,976
201517,183,82717,470,659286,832
Source: IHS Automotive, Automotive News Data Center

This article was reported by Amy Wilson, Jamie LaReau, Hannah Lutz, Arlena Sawyers and Nick Bunkley. It was written by Nick Bunkley.

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