Cars & Concepts

Product launches follow a faster cadence

John Martin, Nissan North America: "Time to market is absolutely critical. You've got to go from zero to maximum output faster than ever on new models." (AUTOMOTIVE NEWS ILLUSTRATION)
January 23, 2016 05:00 AM
North American model launches

Model launches by location
 201120122013201420152016*2017*2018*2019*2020*
USA13251529202025293513
Mexico676931114111211
Canada5321441502
* Forecast Source: IHS Automotive

None
Chasing future business
Auto factory output by region, in millions of vehicles
 20002020*
Midwest U.S.86.7
Canada2.91.8
Southeast U.S.2.74.8
Mexico1.84.8
*Forecast Source: IHS Automotive
OEM01_301259992_H2_-1_HPLJGKLLOUHR.jpg Krinock: Need to be nimble

Model launches are the auto industry's gravy train.

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