Technology

GM bundles, expands ride-sharing efforts under new Maven brand

Maven is the latest move by GM designed to confront growing competition from car-sharing services like Zipcar and ride-sharing services such as Uber.
January 21, 2016 05:00 AM

DETROIT -- General Motors is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades.

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