GM, Ford cut back on rental sales; Asians pick up the slack

NoneNew attitudeVehicles sold to retail fleets, 2012 vs. 2015*Hyundai-Kia+96%Nissan N.A.+20%Toyota Motor Sales+2%FCA US-2%General Motors-21%Ford Motor-24%*Estimated from 11-month data Source: Bobit Business Media, Automotive News Rental leadersAutomakers ranked by units sold to daily rental fleets, 11 months 20151General Motors379,2192FCA US337,5543Ford Motor259,5564Hyundai-Kia237,2445Nissan N.A.199,7556Toyota Motor Sales185,215Source: Bobit Business Media Shifts in strategyRental fleet as a percentage of total U.S. volume, 2012 and now Jan.-Nov. 20152012Hyundai-Kia18.70%10%FCA US16.70%21%Nissan N.A.14.80%15.50%General Motors13.60%18.60%Ford Motor11%15.40%Toyota Motor Sales8.20%9.20%Source: Bobit Business Media, Automotive News Rental leadersAutomakers ranked by units sold to daily rental fleets, 11 months 20151General Motors379,2192FCA US337,5543Ford Motor259,5564Hyundai-Kia237,2445Nissan N.A.199,7556Toyota Motor Sales185,215Source: Bobit Business Media Shifts in strategyRental fleet as a percentage of total U.S. volume, 2012 and now Jan.-Nov. 20152012Hyundai-Kia18.70%10%FCA US16.70%21%Nissan N.A.14.80%15.50%General Motors13.60%18.60%Ford Motor11%15.40%Toyota Motor Sales8.20%9.20%Source: Bobit Business Media, Automotive News DETROIT -- For decades, the rental-car market served as a security blanket for the Detroit 3. Weak sales month? Just dump some cars onto Enterprise or Avis lots to prop up the totals.

GM, Ford cut back on rental sales; Asians pick up the slack

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