FCA uses The Force in global 'Star Wars' ad campaign

The Dodge ad conjures up images of Darth Vader and his Stormtrooper army when a black Dodge Viper leads a squadron of white Chargers, Challengers and Durangos to the movie's red-carpet opening. The infamous “Imperial March” music provides the backdrop.

December 02, 2015 05:00 AM

Fiat Chrysler Automobiles is looking to a galaxy far, far away to push its year-end sales events.

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