Tesla, Musk shine from free celebrity marketing, but will it last?

Stephen Colbert: "I love my Tesla -- it's so fast, it's all electric."

October 22, 2015 05:00 AM

SAN FRANCISCO (Bloomberg) -- When “The Late Show With Stephen Colbert” debuted on CBS last month, the host chose Tesla CEO Elon Musk as one of his first guests.

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