Sales

A tale of 2 fleet sales strategies

September 14, 2015 05:00 AM
Retail vs. fleet sales

Estimated retail and fleet volume for August 2015 vs. August 2014
Retail:Aug. 2015 retail salesAug. 2015 % retail shareAug. 2014 retail salesAug. 2014 % retail share% change
General Motors225,00083%212,50078%5.9%
Toyota Motor218,10097%240,10098%-9.2%
Ford-Lincoln183,50078%178,80080%2.6%
FCA US163,40081%166,10084%-1.6%
American Honda152,40098%163,70098%-6.9%
Nissan N.A.117,30088%118,30088%-0.9%
Hyundai-Kia110,60084%109,60088%0.9%
Top 71,170,30087%1,189,10087%-1.6%
      
Fleet:Aug. 2015 fleet sales2015 % fleet shareAug. 2014 fleet salesAug. 2014 % fleet share% change
Ford-Lincoln50,80022%43,40020%17.1%
General Motors45,50017%59,90022%-24.1%
FCA US38,20019%32,30016%18.4%
Hyundai-Kia20,30016%15,00012%35.3%
Nissan N.A.16,10012%16,10012%-0.1%
Toyota Motor6,3003%6,0002%4.2%
American Honda3,1002%3,3002%-6.9%
Top 7180,30013%176,00013%2.4%
Sources: Manufacturers, industry sources

General Motors and Hyundai-Kia took polar-opposite strategies last month when it came to fleet sales.

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