Best Practices

For Maine dealer, making friends is a snap

Darling's photo booths, hauled to events all over southeast Maine, have changed the dealership group's approach to marketing.
September 07, 2015 05:00 AM
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The big picture
The Darling's dealership group in Maine uses a photo booth and ice cream truck to engage would-be customers at community events.

About five years ago, the Darling's dealership group in Maine dispatched a photographer to a Toby Keith concert to coax showgoers into having their photos taken next to a company banner.

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