Best Practices

Tech-savvy teens help buyers learn how to use car features

Members of the Quirk Ford Technology Team: Back row, from left, Shane Paccioretti, David Phelan, Thomas Pugsley and Mike Calnan; seated, from left, James Hussey, Steve Bowe and Ryan Cox. The teens typically spend about an hour with customers.
August 24, 2015 05:00 AM
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Student teachers
Quirk Ford hires students from two local high schools, for $11 an hour, to teach its customers how to use the technology in their vehicles.
RETAIL07_308249971_V2_-1_MYCMIOXTYWJZ.jpg The program at Quirk Ford, where Mike Quirk, left, is general manager, has been so successful that Quirk Auto Dealers, owned by brother Dan Quirk, has expanded it to most of the group's other stores.

Teenagers' addiction to their smartphones may be annoying to parents and teachers, but it makes them perfect candidates to work for Quirk Ford.

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