Cadillac works to revise dealer incentives

De Nysschen: "The business model has been structured more for the bigger brands inside General Motors, rather than the small Cadillac brand."

August 07, 2015 05:00 AM

ELKHART LAKE, Wis. -- Two main elements of Johan de Nysschen’s plan to rehabilitate Cadillac’s image are to tighten dealers’ inventories and quash their sell-at-any-cost mentality.

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