Suppliers Legacy

Aisin aims to increase sales beyond top customer Toyota

“Toyota realized that the best way to gain the highest competitiveness means selling not just to Toyota.” -- Yasumori Ihara Aisin Seiki
August 03, 2015 05:00 AM

TOKYO -- It may seem counterintuitive, but Toyota Motor Corp. installed former board member Yasumori Ihara as the new president of one of its most important suppliers with the mission of selling more parts to Toyota's rival automakers.

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