Best Practices

With hydrogen, high pressure to get it right

Mike Sullivan's Toyota dealership in Santa Monica, Calif., is mobilizing to sell the hydrogen-powered Mirai fuel cell vehicle and ensure that early adopters have a good experience.
July 13, 2015 05:00 AM
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Luring special shoppers
Mike Sullivan's Toyota dealership in Santa Monica, Calif., is mobilizing to sell the hydrogen-powered Mirai fuel cell vehicle and ensure that early adopters have a good experience.

LOS ANGELES -- For the first time in his 39-year career in the car business, Mike Sullivan has a car he isn't trying to sell.

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