Marketing

Kia seeks J.D. Power title to prove quality gains

After J.D. Power announced its results on June 17, Kia started advertising its segment victories for the Soul, pictured, and Sorento on search engines and social media.
July 13, 2015 05:00 AM
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Getting better
Kia has steadily climbed in J.D. Power and Associates' Initial Quality Study, which measures flaws in the first 90 days of new-vehicle ownership. This year, only Porsche ranked higher.
YearProblems/ 100 vehiclesKia's rank
2015862nd overall
20141066th (tie)
201310610th (tie)
201210718th (tie)
201111318th (tie)
201012625th (tie)
200911215th (tie)
200811917th (tie)
200712512th (tie)
200613624th
200514030th (tie)
Source: J.D. Power and Associates
COPY_310099979_H3_1_LAVMJAMDPTIS.jpg Dominique joined TrueCar from Nissan North America in 2011.

Kia Motors Corp. knows perception can trump reality.

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