Sergio to BMW, Audi: Here comes Alfa

The Alfa Romeo Mito, right, and Giulietta. Fiat Chrysler management is counting on Alfa's relaunch to move the group out of Europe's fiercely competitive mass-volume market and gain a foothold in the fast-growing American luxury market. (BLOOMBERG)

June 21, 2015 05:00 AM

TURIN -- Sergio Marchionne's risky, $6 billion plan to turn Alfa Romeo into a premium brand -- one that can challenge BMW and Audi and end decades of dismal performance -- begins with three new models that will arrive by the end of 2017.

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