NoneHispanic share race
| Brands' market share of U.S. retail registrations by Hispanic consumers |
| | 2014 share | 2013 share |
| Toyota | 16.90% | 16.70% |
| Nissan | 12.30% | 11.80% |
| Honda | 11.90% | 12.40% |
| Chevrolet | 9.20% | 9.30% |
| Ford | 8.50% | 9.00% |
| Kia | 4.60% | 4.40% |
| Hyundai | 4.50% | 4.80% |
| Dodge | 3.70% | 3.80% |
| Jeep | 3.50% | 2.70% |
| Volkswagen | 2.50% | 3.00% |
| Source: IHS Automotive's Polk market data unit |
|
Driving the growth
| Hispanic contribution to selected brands' growth in retail registrations from 2013 to 2014 |
| | Hispanic % of growth |
| Honda | 100% |
| Chevrolet and Ford* | 96% |
| Hyundai/Kia | 68% |
| Toyota | 35% |
| Nissan | 33% |
| *Combined |
| Source: IHS Automotive's Polk market data unit |
|
HOLD_305189994_H2_-1_ASXECLYTYVWX.jpg Pineda: Market is shifting fast. Hispanics "bought one out of every five Lexus IS's we sold." Not just California| The 15 cities of more than 200,000 people with the fastest-growing Hispanic populations |
| | 2000-13 growth | | | 2000-13 growth |
| Charlotte, N.C. | 168% | | Seattle-Tacoma | 108.30% |
| Raleigh, N.C. | 138.90% | | Washington | 108.10% |
| Atlanta | 126.90% | | Las Vegas | 103.70% |
| Orlando | 125.10% | | Minneapolis-St. Paul | 98% |
| Fort Myers-Naples, Fla. | 123% | | Kansas City, Mo.-Kan. | 96.50% |
| Oklahoma City | 119.20% | | Salt Lake City | 96.50% |
| Tampa, Fla. | 112.20% | | Austin, Texas | 84.50% |
| W. Palm Beach, Fla. | 110.90% | | | |
| Source: Nielsen |
|
Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is.
