Executives

Lentz on Lexus: Few regrets

Lentz: Focusing on high-volume segments
May 11, 2015 05:00 AM
Jim Lentz

"In the luxury business, chasing volume is not a good strategy."

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Profit powerhouse
Toyota's results for the fiscal year that ended March 31
  change
Sales10.2 million vehicles0.30%
Revenue$227.66 billion*6%
Operating profit – Japan$13.14 billion4.10%
Operating profit – N. Am.$4.89 billion79%
Operating profit – total**$22.99 billion*20%
Net income$18.17 billion*19%
* Record ** Also includes Asia, Europe and other Source: Toyota Motor Corp.

PLANO, Texas -- Hindsight and low gasoline prices have Lexus wishing it had invested in a large three-row crossover first rather than in its sexy coupes, according to Jim Lentz, Toyota Motor Corp.'s North American CEO.

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